A beautiful website is not automatically an effective one. In 10 minutes, this self-check shows you where your practitioner website stands today — across five categories, from legal compliance to the clarity of your copy. 20 honest questions, 40 points maximum.
How the self-check works
Answer every question honestly — about your website, as it is today . Give yourself 0 pointsif the statement does not apply, 1 pointif it partly applies, and 2 pointsif it fully applies. At the end, add up all the subtotals — 40 points are possible at most.
1 · Legal compliance — max. 10 points
- The privacy policy mentions Article 9 GDPR (health data as a special category).
- Google Fonts are embedded locally — not via the CDN.
- The legal notice (Impressum) is reachable in at most 2 clicks.
- All copy avoids promises of a cure under the HWG (German healthcare advertising law).
- A data processing agreement (DPA) with the hosting provider is in place.
2 · Initial consultation & call to action — max. 8 points
- The call to action is visible without scrolling (above the fold).
- There is a clear next step on the home page (button, form or booking link).
- The contact form asks only for the essentials (name + message is enough — not a 10-field form).
- A direct means of contact is available (phone or email, not just a form).
3 · Credibility & trust — max. 10 points
- A real photo of you is present (no stock photo, no avatar).
- Your training or background is described.
- At least one HWG-compliant testimonial is present.
- Your specialisation is clearly recognisable (not "I do everything").
- The language sounds like you — not like a template.
4 · Technology & loading time — max. 6 points
- Loading time on a smartphone is under 3 seconds (test: Google PageSpeed Insights).
- All images are optimised (under 200 KB per image, WebP format recommended).
- The website is easy to read and use on a smartphone (font ≥ 16 px, easily tappable buttons).
5 · Content & clarity — max. 6 points
- Recognisable in 5 seconds: what you offer and for whom (headline + subheadline on the home page).
- Prices or a price range are transparent (at least "from €X" or explained packages).
- The text is in short paragraphs (max. 3–4 sentences per block, no walls of text).
Evaluation — what your score means
Add up all five subtotals: 10 + 8 + 10 + 6 + 6 = 40 points maximum.
34 – 40 points — your website works for you
The foundation is solid. There may still be fine details, but at its core your website is effective.
24 – 33 points — a solid base with gaps
A good basis with concrete gaps. Some of them can be closed quickly.
14 – 23 points — time for a revision
Your website is costing you clients you never get to see. Work here pays off.
0 – 13 points — urgent action needed
Your website is actively doing harm: missing legal basis, weak impact — or both. Act now.
Where you can dig deeper
Depending on where your self-check reveals gaps, these resources will help you further: the GDPR checklist for legal compliance, the 40 HWG-compliant phrasings for your copy, and the article What does a practitioner website cost? for planning. The self-check is also available as a printable PDF.
Wherever you stand
In a free initial consultation I take a concrete look at your website — not with a checklist, but with the eye of someone who has known this world for 40 years: the HWG pitfalls, the GDPR snags, the design that works — and the design that doesn't. No pressure, no obligation.
Let's find out together what you need.
A free initial consultation — no pressure, no obligation. I'll tell you honestly which package suits you, or whether revising your existing website is enough.
Book a free initial consultation